Today’s audience has a shorter attention span, and instant access to everything through their mobile phones or tablets. So, how do you reach your audience? One of the best ways to communicate with audiences today is through video and images. And commercial photos are one of the best ways to do that. But what exactly is commercial photography, and how can you use it to sell your product or service?
Producing commercial images isn’t easy. It takes great skill and high-quality camera equipment. And because the commercial clients’ needs can be so exacting, a good commercial photographer has a passion for perfection. To put it simply, commercial photography sells a product or a service. Unlike editorial photography or photojournalism, which focuses on storytelling through images, commercial photography is all about product packaging and how to best sell a product to potential buyers.
Commercial photographers span a wide range of genres and a variety of industries. In fact, whatever service or brand you’re selling, you can probably find a photographer to market your product. Here are some common types of commercial photographers.
The goal of a product photographer is to use captivating images to make products look their best, whether it’s fruit, intricate jewelry, or perfume. Within product photography, you’ll come across different styles. There’s the very clean, studio shot or the lifestyle photo, which helps people see themselves when using a product. Product photography is everywhere: on billboards, as images for brochures, and in magazines.
Event photography is all about capturing events in real time, emphasizing the energy and the vibe of the event. Event photos are usually part of a brand’s marketing efforts to promote an experience, such as a light installation show or a theme-park event. Companies may use these photos in their press releases, marketing material, or even to promote future events.
One of the most visually exciting genres of commercial advertising is fashion photography. A fashion photographer’s main goal is to showcase a piece of clothing, accessory, or jewelry in a way that grabs attention. Fashion photographers may also work in the fashion industry, shooting runway shows and working directly with designers who want to make bold fashion statements and connect with audiences.
Real estate photography is all about capturing real estate in its best light to help market the property. A great real estate photo makes people feel something when they look at the photo. Real estate photos are everywhere: in architectural magazines, on vacation rental listings, and hotel websites.
Vehicle photographers capture the personality and style of cars to attract buyers. The kinds of images can differ: car shots may focus on speed, precision, or luxury, depending on the type of audience the client wants to attract. Ultimately, vehicle photographers don’t just sell cars – they sell adventure, dreams, and status.
High-impact commercial photography that tells the story of your brand
Now that you’re aware of why businesses need commercial photographs, let’s break down what happens on a commercial shoot, that is, where the promotion of products happens.
To get the most compelling commercial photos, photographers must plan thoroughly. But, not all planning is equal. The type of preparation involved will depend on the type of shoot. However, whatever the end product is, the planning stage is where the discussion process takes place: throwing out ideas and seeing what sticks.
To start, photographers often use inspiration photos as a starting point. They’ll then decide what kind of advertising shots would best sell the client’s product or service. Other key points discussed will include:
The shoot day is when the actual production happens and everything comes together – the planning and the creativity. The photographer, assistants, and stylists arrive early to set up the lights and the product. If it’s a fashion shoot, models get into hair and makeup, and stylists prep the clothes.
When you hire a commercial photographer for your brand, don’t think of it as a splurge. Think of it as a worthy investment. Remember, good commercial photographers don’t just take beautiful images. They’ll be able to sell your brand to an audience in a way that matters, so people feel something when they look at your product.
Experienced photographers also come with a depth of experience to handle a wide range of shooting styles. What’s more, they can make sure you’re covered from every angle, whether it’s lighting, framing, or equipment. Plus, their dedication to excellence makes them the ideal choice when you need the perfect shot for your brand.
Choosing a commercial photographer in The Magic City is kind of like choosing a creative partner to sell your brand, especially if your brand or service is based here. For one, you’ll need a commercial photographer in Miami who can capture this vibrant city well and help with the ideal location or any specific locations you’d like to use. Miami commercial photography can vary and can range from beach scenes to the city’s nightclub lifestyle.
You’ll also want to pick a photographer who has experience shooting stills and whose style matches yours. As mentioned, there are different types of photography, even within the commercial genre. And lastly, you’ll want someone who can provide compelling photographs that effortlessly combine technical acumen with creativity.
If you’re looking for a commercial photographer in Miami for current or future productions, you’ve come to the right place. Daria Koso specializes in a range of styles, like lifestyle, fashion, beauty, and jewelry photography. Need some compelling images to attract new audiences? Contact Miami commercial photographer, Daria Koso, to brainstorm.
A commercial photographer creates professional images for clients to promote their products or services. They work with clients to understand the marketing plan and shoot professional images that will align with their clients’ brands. The images are then used across various platforms, like websites or on all social media pages. Commercial photographers have important responsibilities. They must understand their client’s visual needs. Working alongside the client, they are then tasked with developing creative ideas to effectively market the company’s product. Lastly, they must find the right locations, manage the lighting, and ensure all technical aspects of the shoot go smoothly.
Commercial photography is used to create marketing materials for companies. These marketing materials may include posters, billboards, and brochures. Commercial photographers also provide visually impactful images that help clients provide consistent and high-quality branding. Companies facing a slump in sales may need to rejuvenate their brand with strong images. An experienced commercial photographer can make products and services look more attractive to consumers. Companies looking to introduce a new product can use lifestyle images or product photos to capture a new audience, while cities that need an economic boost from tourists can use commercial travel photos to attract visitors.
Hiring a commercial photographer can help elevate your brand with high-quality photos. These photos can also ensure your company makes a positive first impression on your audience. If your business is struggling with sales, a commercial photographer can reshoot your products and highlight their best features. And if you’re venturing into new services, a commercial photographer can help you craft a visually impactful marketing strategy to attract customers. A commercial photographer can also capture professional headshots for every employee. This is often useful for companies where putting a face with a name helps build valuable connections with customers.
Absolutely! Daria Koso is available for destination and travel photography services in Miami and beyond. Each year Daria visits NYC, Los Angeles, Chicago and Las Vegas. Any destination can be discussed.
Yes, we can help with many aspects of commercial product photography. Our professional equipment and lighting package can ensure we capture your product in the best light. We also have access to a professional studio, which allows us to control the backdrops. Our lighting style is adaptable, too. We can provide a variety of lighting conditions and environments that we can tailor to your product and your brand’s needs.
Absolutely! We enjoy capturing products and services and finding ways to relate them to an everyday audience. As commercial lifestyle photography depends on the product and service being marketed, we make it a point to collaborate with clients to develop a compelling marketing campaign that resonates with their audience on an emotional level.
Yes. We have years of experience capturing portraits in different scenarios. We can capture headshots for teams and executives as well as environmental portraits – portraits that place people in their work environment. Whatever style of headshots you need, we can deliver.
While we have experience in just about any industry, our strength lies in fashion photography, lifestyle photography, and commercial headshots. We’re drawn to the human element in photographs, as building an emotional connection with an audience is what we find most rewarding about our work.
Yes! Our base is Miami, so we know the city in and out. If you prefer to schedule a photoshoot on location rather than in a studio, let us know. Alternatively, we can pick a location together that works well with your brand. We have experience shooting in urban settings, industrial locations, and even on the beach. We can also suggest locations in the Miami area.
Yes, we have plenty of models and stylists who we can call on short notice. We can review the looks you prefer and match you with a stylist who fits your needs. As for props, we can also assemble props once we know what you’re looking for.
Absolutely! In fact, one of the aspects of commercial photography we enjoy is crafting an advertising campaign with clients. Each client has a unique story to tell, and we love being part of the process. Our ultimate goal is to provide visually stunning images that you can use across your marketing materials. Not only are we available during the conceptualization and planning stages, but we can also provide technical expertise to ensure high-quality images. Once we start to collaborate, we can help craft your campaign so that it effectively targets your audience.
